IRCTC partners with to launch Online Shopping

It is one of the biggest partnerships in the E-commerce in India, IRCTC, the subsidiary of the Indian Railways has partnered with Shop Online Trading Pvt Ltd. (SOTPL) a franchisee of India’s leading Online Lifestyle and Home portal -, marking its entry into Online Shopping.

Through this strategic tie-up SOTPL & will be responsible for developing and managing the e-commerce platform for IRCTC. It will be responsible for end-to-end customer experience from User Interface design on the IRCTC Shopping page to final delivery of the product to the customer.

“We are thrilled to partner with IRCTC India’s largest e-commerce website, and look forward to this mutually beneficial association. With this association IRCTC is getting a readymade supply chain with all products offering at one go powered by and at the same time is able to reach out Real India that starts from tier 2 - tier 3 cities and goes deep into tier4 and 5 cities.” says Manmohan Agarwal CEO

IRCTC gets close to 1.2 million daily visits generating 180 million transactions every year thus making it the largest Ecommerce site in the country. gets close to 100 million visits per annum and does over 2 million transactions every year. With both Yebhi.Com and IRCTC jointly reaching out to such a huge number of customers will get many more new users to trial online shopping thus giving a huge boost to the fledgling Ecommerce Industry in India and help taking online shopping to Real India.

The partnership is based on a tender process that IRCTC opened in February this year to shortlist a partner for its online shopping platform. The tender was open for established Ecommerce companies with minimum annual turnover of INR 40 crore from B2C e-commerce business in the last financial year and having a catalog of over 500 brands and offer merchandise from minimum five product categories.

As per the contract SOTPL will be deploying the entire online shopping platform for IRCTC within 60 days from the date of signing of the agreement.

About, which is India’s fastest growing Lifestyle and Home Online retailer. It was launched in 2009 and was one of the first few ecommerce sites in India. The company offers high quality, genuine and latest products for Men, Women and Kids across categories like Shoes, Apparels, Accessories, Mobiles, Tablets, Home and Kitchen. It has best-in-class logistics and delivery network across India that delivers to over 12,000 pin codes. has to its credit many firsts in the ecommerce category – Try and Buy, 1-Click Return, Yebhi Wallet and Yebhi Champs. It has won many National and International Awards for Product and Service Excellence - ‘Asian Retail Leadership award’


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