IRF 2012; Mirchi takes the cake; RED FM gets best station recognition

The India Radio Forum 2012 held in Mumbai on the 22nd May, 2012 gave away the Indian Excellence in Radio Awards.These are the most prestigious  and coveted awards that recognize excellence in radio programming, radio talent, marketing ,promotions and advertising.
The awards were distributed in 40 categories. Most of the awards were bagged by Radio Mirchi 98.3 FM this year. Red FM took home the coveted Best FM Station Title. Commenting on the win, Rajat Uppal -General Manager,Marketing Red FM said, “Red FM as a brand believes in innovative work. It has won 92 awards in the last 7 years. Whether it is programming or marketing,our quality of work shows across. We have won the awards which mattered the most to us.”
Radio Mirchi won awards in 12 categories namely; Best Radio Programme (Bengali) for “Sunday Suspense”, Best Radio Programme(Gujarati) for “Hello Amdavad”, Best Radio Programme(Kannada) for “Mirchi Highway 983”, Best Radio Programme (Marathi) for “Maharashtracha Maha Music”, Best Radio Programme (Hindi for Non-metro stations) for “Morning Show Hello Bhopal-Janmashtami Special”, RJ of the year(Telegu) for “Mirchi Gold with Bezawada Basha”, Best Radio Promo In-House(Telegu) for “Station Promotional Jingle”, Best Radio Promo In-House (Bengali) for “Mirchi Cares For The Visually Challenged”, Best Radio Promo In-House(Marathi) for “VOTE 2012”. Apart from these regional wins,Radio Mirchi won awards for the Best Interactive Idea for“Faadu Fillum”, Best Creative Campaign for “Radio Films By Mirchi Productions” and Best Radio Station Imaging Innovation for “Mirchi’s 9th Birthday.”
Commenting on the fabulous win, GG Jayanta , National Marketing Head, Radio Mirchi said, “We are pleased with the awards.It confirms our belief that Mirchi is the hottest station.It is a testimony to the creative talent that Mirchi has.”
RED FM won most of the awards in the Hindi category. Some of them being Best Breakfast Programme for “Morning No 1”, RJ of the Year for “RJ Malishka”, RJ of the year (Non-Metro stations) for”RJ Anadi”, Best Community Service Award for“Mama Ko Paani Pilao”,  Best Media Campaign for “Red Arrest” and most importantly The Best FM Station.
On receiving the award for the RJ of the year, Malishka seemed extremely elated and said, “I believe radio is all about passion and being real.This is also the funda at Red FM and this is the pattern that we have followed over the years and that is what has made us what we are today.”
Big FM also won awards in seven categories namely; Best Breakfast Programme (Telegu) for “Happy Mornings with RJ Sheker”, Best Programme  Broadcast after 11 am(Hindi) for “Yaadon Ka Idiot Box”, Best Programme Broadcast after 11 am (Tamil) for “Take It Easy With Balaji”, Best Radio Sparkler for “Aktor Calling Aktor”, RJ of the year(Tamil) for “RJ Balaji”, RJ of the year Kannada for “RJ Nethra”and Best On Ground Activation by an FM station for “BIG Green Ganesha 2011.”
Radio Mango won in the Malayalam category for Best Radio Promo In-House for  “1983 Live”. Talking about the promo, Praveen Cheruthara-Creative Manger, Radio Mango said, “It was a satire show.It relived the memorable day when India won the first World Cup in 1983.” Besides this, Radio Mango also bagged two other awards.
Club FM 94.3 bagged the award for Excellence in New Media Initiative. George Sebastian-General Manager, Marketing  Club FM said, “We are extremely happy. It is an interesting win considering the importance of new media usage in the recent times.”
Radio City won three awards. Fever FM and MY FM won one award each.
Mindshare –Group M &Mindshare bagged the awards for the Most effective Use of Radio in an Activation Campaign and Most Outstanding Use of Radio in an Ad Campaign respectively and thus emerged as the winners of the Radio Pitch Challenge.



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