Irrfan Khan is back in Syska LED's latest TVC

Syska LED, leading name in LED lighting industry in India has launched its latest advertising campaign starring Bollywood celebrity Irrfan Khan. The advertisement is currently aired across popular TV channels and will also be aired on movie screens across the country. This campaign seeks to highlight Syska’s revolutionary move of introducing LED lighting in the Indian market few years ago and how since the brand has gone on to become a leading name in the LED light segment.

Syska has broken into the well-entrenched market with innovative technologies and products that has today made the brand a leading name in the lighting industry. Syska’s LED range of products consume up to 70% less energy and have become a household name that are widely used across homes, offices, industrial and outdoor. Today, Syska is offering over 600 products to its ever-evolving customer base. Additionally, the company has many LED experiential lounges across the country. The company believes in continuous innovation and has hence introduced IoT enabled smart home LED lighting products which are app based and voice controlled. Syska has always been at the forefront of providing enriching customer experiences and is looking to showcase its visionary leadership in the FMEG industry through this latest ad campaign.

Commenting on the launch of the new TVC, Amit Sethiya, Chief Marketing Officer, SYSKA Group said, “Our latest TVC has been conceptualized keeping in mind Syska’s technology leadership in the LED lighting segment. Through our brand ambassador Irrfan Khan, we are trying to reinforce the message of Syska having the first-mover advantage in the LED lighting category. Additionally, we are driving home the message about how Syska as a brand is enabling consumers to shift from traditional CFL bulbs and embrace LEDs.”

Commenting on new campaign, Rahul Gupta, Chief Creative Officer, IBD India Pvt. Ltd. said, “Irrfan has been Syska’s brand ambassador and voice of the company since its inception. His honest-to-goodness persona and matter-of-fact demeanor are qualities that resonate with Syska’s own belief of offering genuine high-quality products which are reliable and affordable.”

Syska as a brand strategically focuses on marketing and advertising. The company recently sponsored leading stand-up comedy shows such as Sony TV’s The Kapil Sharma Show, Zee Marathi’s ‘Chala Hawa Yeu Dya’ and Star Vijay’s ‘Kalakka Povathu Yaaru’. The group is also rapidly expanding and introducing new and innovative products under its LED lights, smart home devices, personal care appliances and mobile accessories segment. In July 2018, Syska diversified into a new category by entering the wires and cables business and roped in Mr. Amitabh Bachchan as the brand ambassador.