IRS Q1, 2011 crowns Radio Mirchi the No. 1 FM radio station with 41.48 million listeners
Radio Mirchi's current listenership is almost 40% higher than the Average Issue Readership (AIR) of the Top 2 newspapers put together.
Radio Mirchi tops the charts with the largest cumulative listenership of 14.54 million in the eight key cities of Mumbai, Delhi, Kolkata, Chennai, Hyderabad, Bangalore, Pune and Ahmedabad. Mirchi's listenership is almost twicethe size of the next player. Even geographically Radio Mirchi has maintained its lead across West, North, East and Central India.
Elated with the success, Sujata Bhatt, EVP, Marketing & People Innovation, Radio Mirchi said, "We are delighted with the IRS survey results. It is really re-assuring to know that we have got the dynamics of private FM industry right. We continue to lead with a huge margin and will always strive to provide our listeners content in sync with their taste and preference. We will also continue to outdo our own benchmarks and will maintain this lead always."