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IRS Q4 2010 | Magazines across languages see a decline

The IRS Q4 data was released yesterday which reported a sharp decline in readership numbers for a lot of language weeklies and monthlies.

The English weekly category has reported a readership of 7,375,000 readers. India Today leads the pack with a total readership of 4,951,000. Outlook is at number two position with a total readership of 1,271,000. Amongst the monthlies Reader's Digest has reported 2,837,000 readers.

The Hindi monthly category has grown by adding around 388,000 readers to its total readership. Pratiyogita Darpan has grown with a total readership of 4,543,000 and has retained its number one spot. Meri Saheli (3,929,000), Grehlakshmi (3,656,000) and Cricket Samrat (3,589,000) though with a slight decline have maintained its second, third and fourth position respectively.

In the Bengali monthly category Sukhi Grihakon is the number one publication with a reduced total readership of 929,000. However the category has seen an increase in its total readership by adding 7,000 readers.

The Malayalam weekly category has seen a decline since the last quarter and has lost around 204,000 readers. On the other hand the monthlies have seen a rise by adding around 426,000 readers to its total readership. Mathrubhumi Arogya Masika is the number one monthly with a reduced total readership of 2,185,000.

The Marathi weeklies put up decent show. Saptahik Sakal is the number one weekly and has added around 20,000 readers to its total readership since the last quarter.

Tamil weekly category has lost around 429,000 readers. Kumudam (5,212,000), Kungumam (4,170,000) and Ananda Vikatan (3,843,000) all have seen a decline but have maintained their second, third and fourth position respectively. | By Prabha Hegde [prabha(at)adgully.com]

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