Isha Foundation judged The Green Crusader in IAA Olive Crown Awards

The International Advertising Association (IAA) India Chapter presented the 8^th edition of the Olive Crown awards for excellence in communicating sustainability at a glittering function in Mumbai on 6^th March 2018.

Ramesh Narayan, President – IAA India, said "The response was heartening with more than 100% increase in the number of entries being received. Entries have come from nine countries in total. The Olive Crown is truly a pan-Asian award now."

The Gold Corporate Social Crusader Award was presented to Reliance Foundation and the Silver to Vodafone.

Kaushik Roy thanked the jury for the recognition of Corporate Social Crusader of the Year GOLD - Reliance Foundation.  He mentioned how Jamnagar, once with just 83 trees, today has 2500 acres of man-made green patch. They were proud of being the world’s largest mangrove and started at a time when the Government hadn’t mandated CSR.

Ogilvy & Mather bagged the prestigious Campaign of the Year for their Vodafone campaign.

Shankar Mahadevan, a four-time winner of the National Award: three times for Best Male Playback Singer and once for Best Music Director mesmerized the audience with his soul-stirring music.

The Corporate Green Crusader award was presented to Isha Foundation for their Rally for Rivers initiative. Reading the citation, Megha Tata mentioned “The IAA is privileged to present Isha Foundation the Green Crusader Award for its unique and far-reaching initiatives for a sustainable environment and spreading the seeds for a greener future.”

Sadhguru of Isha Foundation, the Guest of Honour, was in conversation with Sudhanshu Vats of Viacom 18. “This is Bharat – on small issues we may fight but we come together when there is a real problem.”

Padma Vibhushan Sadhguru – “When we get to a certain pace of activity in life, we have a fundamental responsibility to positively impact the life around us.”

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