Isobar India bags Perfetti's website business

Confectionery maker Perfetti Van Melle India, has appointed Isobar, India the digital marketing agency from the Aegis Media Group, to handle the re-launch of its corporate website ' www.perfettivanmelle.in, giving it a more youthful, informative and interactive outlook. The website gives significant details on the company & its brands like Alpenliebe, Mentos, Chlormint, Happydent, Mentos, Big Babol, Center Fresh and others, besides corporate information. Perfetti recognizes the importance of digital media and has always been at the cutting edge of Digital Communication.

Additionally, Isobar will also manage the social media properties on Facebook and Twitter.

Sameer Suneja, MD, Perfetti Van Melle India Pvt. Ltd., commented, "The online medium is one of the most frequent places that people go to both for seeking and sharing information. Giving appropriate information and providing a platform for conversations on our brands is important. We felt Isobar was the right partner for this very important project of creating & managing our digital identity."

"We are very pleased to welcome Perfetti to the Aegis Media India family of clients and are very proud of being selected by them. Isobar India, under Shamsuddin's leadership, is clearly moving rapidly to become India's only real full-service Digital Marketing Agency" said Ashish Bhasin, Chairman India & CEO South East Asia, Aegis Media.

Shamsuddin Jasani, Country Head, Isobar India, said, "We are really excited that Perfetti has entrusted us with creation and maintenance of its digital assets. This is also a great challenge for us, as Perfetti has always been a company which has done some great work on all media, especially digital. Isobar India is committed to being the first to bring best-in-class digital global expertise to India".