Isobar India bags the digital mandate for CARE India!

CARE India has awarded its digital media duties to Isobar India. The agency has been appointed as CARE India’s digital partner following a pitch that happened around two month back. CARE India has been working in India for over 60 years ensuring gender equality, women’s empowerment and fighting poverty and social exclusion among women and girls from poor and marginalised communities.

Confirming on the partnership, CARE India’s Alka Pathak (Advisor- Advocacy and External Relations) said, “New media is going to play a key role in building the CARE India brand, increase supporter base and deepening engagement. We would be using a combination of earned, owned & paid media to increase brand relevance and stature. We chose to go ahead with Isobar because of the passion and zeal they showed towards our cause during the evaluation stage.”

Shamsuddin Jasani, Managing Director of Isobar India says, “We’re excited to work with CARE India. This win is a testament to the fact that we strive to provide innovative solutions to our clients. The strategy that we presented included novel use of digital media, which helped us win the account.”

Isobar, the global communications agency with digital at its heart – creating solutions for brands that are idea-led, technologically advanced, and media enabled. Through its global network of over 50 offices in 30 markets, Isobar is passionate in helping brands to win in today’s convergent consumer world.

The Aegis Media India group comprises Isobar, the global communications agency with digital at its heart,  Carat, the world’s largest independent media communications specialist, Vizeum, Posterscope the global OOH sector leader, Brandscope,  Hyperspace (Retail), Carat Fresh Integrated (Experiential), PSI (Airports), Doosra (Creative), and  iProspectCommunicate 2, the global leader in search and performance marketing.