Isobar launchesThe Na Na Anthem - #SayNa

What do you do when a song is stuck in your head but you cannot recall the lyrics?
You hum it in monosyllables.
What do you when you want to take a stand against injustice?
You refuse to budge. You refuse to give in. You refuse to comply.
You say NO.

This is what inspired us to come with the Na Na Anthem. Our nation ranks high in the world today, but for more bad reasons than good. Poverty, corruption, illiteracy, child abuse, discrimination, rape, some of the reasons why India is in the top news. It’s time to change that. It’s time to take a stand and say no to every wrongdoing.

“Seeing the condition we are in today, for all the wrong statistics, there is a need to pause and assess. We have to start somewhere. No matter how small the beginning. The Na Na Anthem is our way to motivate every Indian to take a stand and say na,” states Shamsuddin Jasani, Managing Director, Isobar India.

“The time is now. With India entering its 68th year of Independence, it’s high time we stood up against everything that’s going wrong in our country. Through the Na Na Anthem, we want to throw light on the problems around us. This is a small initiative by us to implore every Indian to say nato every atrocity,” says Anadi Sah, Creative Director of Isobar India.

We urge every Indian to watch the video and realise the gravity of India’s problems. Take a stand for your country, for your countrymen and for yourself, and pledge to #SayNa.