Isobar's Group MD Shamsuddin Jasani puts in his papers

Shamsuddin Jasani, Group Managing Director of Isobar India, has put in his papers. Sources close to the development have confirmed the news to Adgully.

Along with heading the Isobar Group in South Asia consisting of Isobar India, Watconsult, Isobar Srilanka and Fractalink, Jasani has also been looking after the Taproot and Isobar Cluster.

Shams, as he is popularly known in the industry, has been in the digital industry for over 20 years. He launched Isobar in India in August 2008 and has grown the agency’s billing size from zero to $250 million and a staff size of four to 300.

In the course of his career, Shams has worked with agencies such as Hungama, Mediaturf and Apnaloan, before launching Isobar in India in 2008. At Hungama, he led the digital business, as well as being responsible for the agency functioning and monetising media properties. Onboarding more than 50 clients, including Reebok, Adidas, Perfetti, Kelloggs and P&G to Isobar.

At dentsu, he launched Amnet in India and is the Executive Sponsor of Dentsu Programmatic. Under his guidance, AMNET has grown over 300% in the last 2 years.

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