iSpot Inks agreement with Conviva

We are pleased to announce that we have entered into an agreement with Conviva to bring network streaming data into iSpot’s cross-screen program and ad measurement platform.

As you may know, iSpot measures TV ads across all of linear TV, VOD, time shifting and more, with a unified measurement platform for bringing all the verified ad viewing together. And recently, iSpot has become a new TV currency. 

But what many don’t realize is that, thanks to our partnership with VIZIO’s Inscape, iSpot can also measure TV viewership for all of linear, including VOD and time-shifted viewing. And with our newly announced partnership with Conviva, we’re excited to make program viewing on Smart TV apps, mobile and desktop a part of our Unified Measurement solution.

This is big news for our many network customers that prefer to have their measurement centralized. With their consent, we can incorporate Conviva’s data to offer complete measurement in one platform.

Read more in the announcement below. If you are a network and have questions, please contact mediapartnerships@ispot.tv

 
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