It’s a hat-trick! Concept PR signs up UBA, Mumbai City FC and SportzConsult

Notching up major client wins in United Basketball Alliance (UBA), SportzConsult, and Mumbai City FC, India’s premier public relations consultancy, Concept PR, has strengthened its sports vertical.

The UBA aims to promote the sport of basketball at the grassroots level in India by getting professional teams into the game. The UBA Pro Basketball League is the first men's professional basketball tournament in India. Having conducted two successful seasons, UBA is gearing up for the third season in July this year, and Concept PR will be handling all communication activities for UBA and the league.

Team SportzConsult delivers enduring business value to its clients through its programs which stand out for their innovative concepts, thrilling fan experience and impeccable execution. Over the last eight years, the company has delivered more than 500 events, creating opportunities to play for more than one million people every year. SportzConsult has served India’s 100+ most well-known Brands, Corporates, Leagues, Franchises, Federations and Associations. Backed by a passionate team with experience in Sports, Media, Consulting, Advertising and PR SportzConsult strives for excellence across all its business verticals. The Gaja Capital-funded Premier sports management company SportzConsult mandated Concept PR for its communication needs.

"As we double up the strides in our quest to change the sporting landscape in India, we needed a PR house to essay and voice our efforts on a larger canvas to the right target audience. I am glad we have zeroed in on Concept PR to take care of the media mantle. I am sure we will script it right and bright from here on,” said Jitu (Jitendra Joshi), Director and Co-Founder at SportzConsult.
Announcing the new wins, Ashish Jalan, CEO and Director of Concept PR said: “We are extremely happy to have acquired this string of new businesses which demonstrates client confidence in our sports vertical headed by veteran media professional and our executive director, Pooja Chaudhri. The team has been doing wonders with iconic events such as the Standard Chartered Mumbai Marathon and IDBI Federal’s sporting activities among others. We have developed the capability to handle public relations for any sporting activity across 100 cities in the country.”

Having worked successfully with Mumbai City FC during the first two seasons of the Indian Super League (ISL), Concept PR will continue to champion the communication mandate for the Mumbai-based team in 2016 edition too. Co-owned by Ranbir Kapoor, Mumbai City FC presents a young and fresh brand of football, a display of consistent performances in season one and two, and have been recognized as a distinguished attacking contingent.

“We have been handling the communication mandate for the top sports companies and events in the country for over a decade now. These include leading sports management agencies such as IMG Reliance, Procam, Globosport, CAA-Kwan,  and leagues such as the Indian Premier League, International Premier Tennis League, Barclays Premier League, Indian Super League, and Hockey India League. The International Cricket Council (ICC), IDBI Federal are some other clients for whom we have managed communication.  We have developed unmatched expertise and capabilities to provide strategy, tactics, and media relations for any sports-related mandate,” said Pooja Chaudhri, Executive Director, Concept PR.


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