It's not a Gandi Baat; R Rajkumar partners with WeChat...!

After partnering with a host of blockbusters this year; WeChat, the “All-In-One” social messaging application has partnered with the makers of R…Rajkumar to connect with the youth across the country. The movie is directed by Prabhu Deva and stars Bollywood heartthrob Shahid Kapoor, Sonakshi Sinha and Sonu Sood. The movie is all set to hit the screens on December 6, 2013.

As a part of the partnership, a co-branded TVC with the lead stars has been launched. Users can watch the co-branded TVC on www.youtube.com/WeChatIndia
Commenting on this association, Eros International said, “Social media platforms are now the preferred partner for many movie associations, as it enables us, movie marketers to cut above the clutter and directly reach out to our target audience”.

R…Rajkumar is also the blockbuster movie of the month on WeChat’s ‘BlockbusterMovie’ Official Account where users will get all the behind the scenes action straight from the movie, by simply following this Official Account. These exclusive behind the scene action will provide the fans a sneak peek into the action packed movie.

As an endeavor to connect young fans with their favorite stars, WeChat will also be giving its users an opportunity to interact with Shahid Kapoor through a ‘Group Chat’ on December 5, 2013. This will be a unique platform for WeChat users to ask the country’s heartthrob Shahid Kapoor questions and get instant responses on Group Chat.

With the increasing popularity of WeChat and movie associations Rahul Razdan, President 10C India commented, “WeChat has always innovated and incorporated the passion for Bollywood amongst the youth of India in order to bring to its users a complete fun and engaging social messaging application. With this association, WeChat now brings one biggest passions of the country – Films right to the mobile screens of its users”.