It's vroooom vrooom with new Alto K10

The new TVC conceptualized by Lowe Lintas, shows a couple who wants to enter a discotheque, but can't. But with their new Alto, they convert it to an own fun element, zipping through the roads, having a part of their own.

The contemporary-looking Alto has been one the most success cars and has created new benchmarks in sales almost every month. This car was developed to upgrade customers who were buying the M800 but wished to have a better all-round vehicle.

The Alto K10 injects a new lease of life to the brand. It's a powerful and a stylish car focused at younger car buyers with a new attitude towards life.

"ALTO K10 is for the entry level car buyer who is value conscious, but does not want to compromise on performance, features, style and the attitude!," says B. Vivek, AGM-marketing, Maruti Suzuki India Limited.

"One of the key challenges before Lowe Lintas was to differentiate the existing Alto BSIV with the K10," says Syed Amjad Ali, executive vice-president, Lowe Lintas.

"The strategy therefore, was to differentiate K10 attitudinally, rather than on features, since both BSIV and K10 have to co-exist. Alto K10 is aimed at appealing to those consumers who connect with a kind of lifestyle which is different from conventional living," he adds