Italian wine brand Fratelli Wines enters India

"In Wine there is Truth, so let the Wines speak for themselves" - A philosophy so deeply rooted that it brought wine enthusiasts together to pursue their passion for wine-making. A dream to nurture it into a product that is par excellence, gave birth to a product called "Fratelli Wines', launched amidst huge glitz and glamour, the brand raised a toast to the likes of Isha Koppikar, Sanjay Suri, Milind Gunaji, Mr and Mrs.Hiranandani, Ritesh Deshmukh, Maheka Mirpuri, and many more that were present at the launch event. Fratelli Wines introduced its first vintage, the Fratelli Cabernet Sauvignon (Red wine), Fratelli Sauvignon Blanc (White wine) and Fratelli Chenin Blanc (white wine) that brings the taste of true Italian wines to India.

Fratelli which in Italian means "Brothers' was conceived in the hearts and minds of three families the Secci brothers - Alessio and Andrea, the Sekhri brothers - Kapil and Gaurav and the Mohite-Patil brothers ' Ranjit and Arjun; who formed a joint Indo-Italian venture that gave birth to what we know today as "Fratelli Wines'. The partnership brought in business and distribution capabilities along with the expertise of a long and historical association with the wine business in Tuscany.

Situated in Akluj which is based in the Solapur district of Maharashtra, Fratelli Wines is a product of passionate labour, emotional toil and enthusiastic entrepreneurial spirit. The company owns 240 acres of vineyards in Akluj that eliminates sourcing grapes from contract farmers and thus having full control of the fruit.

Cultivated under the watchful eyes of chief viticulturist Piero Masi, every Fratelli produce bares the characteristic and individuality of its grower that is very distinct and truly Italian. Piero Masi is justifiably renowned in Tuscany and more specifically he is credited with production of some fabulous wines in the Chianti region that are acclaimed by connoisseurs wherever wine is enjoyed. He is also attributed with the creation of the famous "Chianti Classico Casa Sola' and Supertuscan red wine, "Cepparello'.

Standing by tradition and commitment to the brand, the state-of-the-art winery houses 58 multi-capacity tanks imported from Velo, Italy; a fully equipped high-tech laboratory for testing at each and every stage of the production process from grapes to finished product. The winery has an installed capacity of around 6 lac liters by 2010.

With the birth of Fratelli Wines at Akluj, a small yet very progressive city in the Solapur district, Fratelli is all set to launch the taste of "fine' wines in India. Speaking on the launch of Fratelli Wines Mr. Alessio Secci, Co Promoter and Director, Fratelli Wines commented "We at Fratelli are very committed to serving the best taste of Italian wines and thus have taken special efforts in planting the 350000 wine saplings by grading every inch of the 240 acres of virgin land at Akluj to form gentle slopes with ideal lines of elevation. Extensive tests were carried out to studying the region's microclimate including summer temperatures, as scorching sun can rid the berries of flavour and aromas. We ensured that latest irrigation and spraying techniques were installed and the "VSP system' was adopted for the perfect growth of the wine saplings. With no stone left unturned we are optimistic that Fratelli Wines will become one of the most preferred brands of wines amongst the Indian audiences."

He further commented "We are very excited with the response received for the brand so far by our audiences and wine sommeliers. With the launch of our first vintage we are very optimistic that our brand will capture the hearts of millions of wine drinkers across the county."

In the first phase of launch Fratelli Wines will be available across Mumbai and Pune at a very competitive price point, a bottle of Fratelli Cabernet Sauvignon (Red wine), in 750ml is at 650/- and 375ml is at 335/-, Fratelli Sauvignon Blanc (White wine) in 750ml is 595/- and 375ml is 315/- and Fratelli Chenin Blanc (white wine) in 750ml is 495/- and 375ml is 260/-.

Fratelli Wines rooted in Italian tradition and cultivated in Indian terrains, brings the excellence of Italian wine making to the Indian sub-continent giving its consumers the taste of best quality products.

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