ITC brings on board Dentsu Aegis Network for its personal care biz

Dentsu Aegis Network has been assigned the digital mandate for ITC’s personal care vertical, which accounts for almost 50 per cent of the conglomerate’s business.

According to industry sources, Carat India will lead the account, however, Dentsu Aegis Network’s digital agencies will also handle the digital, social media and web mandate.

Brands such as Savlon, Fiama di Wills, Vivel, and Shower to Shower, among others, are part of ITC’s personal care vertical.

It is learnt that Dentsu Aegis Network has already begun work on this account.