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ITC Engage ON launches 2 in 1 Pocket Perfumes

ITC’s Engage, one of India’s top fragrance brands, has been a trendsetter in innovation and communication. Engage ON India’s leading pocket perfume launched in 2017 was a segment disruptor and introduced a new category in Engage perfumes.

This summer, Engage ON launches a unique range with the Engage ON 2in1 perfume spray, a format which combines two fragrances in one pocket perfume pack. The innovation caters to the evolving grooming needs and the basic human need for variety.

With 4 fragrances for Him and 4 fragrances for Her, Engage ON 2 in 1 is truly a game changer enabling consumers to spontaneously switch between different moods and occasions anytime, anywhere.

The Day & Night variant for Men is a refreshingly intense mix of citrus and cool spices with aromatic and rich woody notes. Work & Party for Men is a mix of mint, musk, fruity and floral which is invigorating and playful. Work & Party variant for Women is an explosive combination of sensual juicy fruits, hint of modern orientals and opulent flowers that celebrate the different avatars of a woman. The Day & Night variant for women showcases the evolution with fresh, charming notes at the top, moving to playful mystery notes at the base.  

Packed with 400 sprays, Engage On 2in1 is a game-changer offering a distinct immersive fragrance experience to complement the change in mood, occasion, time and company in just a quick swipe!

The innovative occasion based matched fragrances is complemented by a television commercial. The film explores an important aspect of spontaneity and a special moment of love. The switch between desire and an unexpected first move is a beginning of every new playful romance. Dance is used as an interactive dialogue between two individuals and communicates the product story in a simple narrative that helps you switch time and mood in a quick swipe.

Speaking about the commercial, Tista Sen, Regional Creative Director, Wunderman Thompson said, “Two perfumes in one pack promises to revolutionise the market. A young couple chooses to romance during the day and party all night long aided by the choice of perfume in their pocket. Cool, compact and so on trend this is every millennial must have this season.”

Directors of the film, Namita Roy Ghose and Subir Chatterjee, added, “It was a fantastic experience to be given the opportunity to work on such an exciting new product concept. The crafting of the commercial involved multiple overlaid layers of CGI and live action.”

Available at just Rs. 90/- and packed with 400 sprays in each variant, Engage On 2in1 pocket perfumes is available across retail stores in India.


Agency credits:

Title – Engage ON 2-in-1 Pocket Perfume – Swipe to Play
Client – Engage, ITC
Creative Agency – Wunderman Thompson, Kolkata
 
Regional Creative Director – Tista Sen
AVP & Senior Creative Director – Simone Patrick
AVP & Senior Creative Director – Ashish Pathak

Senior VP & Managing Partner – Vijay Jacob Parakkal
AVP – Soumya Chowdhury
Account Director – Sreemoyee Dutta
Director – Namita Roy Ghose and Subir Chatterjee

Production House – Namita and Subir Consultancy LLP

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