ITC's Dermafique launches first campaign

ITC’s Dermafique launches its first multi-media communication. The film has been directed and conceptualized by Namita Subir Consultancy and presents the 1-2- 3 Skincare regimen that simplifies the conversation on skin care.

Namita Roy Ghose and Subir Chatterjee [Film Directors], said, “The idea of back to the basics has always been simple and very effective. With Dermafique’s 3 step skin regimen, the film brings alive the philosophy of zen like skin through its pristine and clear communication approach. It brings together the worlds of science, groundbreaking technology and R&D in an innovative presentation of the brand philosophy of simplicity, discipline, balance and the holistic approach of zen.”