ITC Sunfeast Mom’s Magic Celebrates The Mom In All Of Us Campaign

We often find ourselves removed from our comfort zones and find the love and support we need in the most unconventional of people.

 This year, in a digital campaign conceptualized by Ogilvy Bangalore, Sunfeast Mom’s Magic veered off the beaten path for Mother’s Day and payed homage to the mother-like figures that have positively impacted the lives of those they care for in an attempt to get people to acknowledge these relationships.

Mahesh Gharat, Chief Creative Officer, Ogilvy South: Sunfeast Mom’s Magic stands for mom’s values. We believe that there is a mom in every one of us and this instinct transcends conventional boundaries. On this Mother’s Day, we wanted to celebrate the beauty of such relationships through this video.