ITC Vivel partners with Sriti Jha for video with Tape a Tale

Sriti Jha, an actress and a poet who believes in  ITC Vivel’s brand philosophy #AbSamjhautaNahin, answers this thought-provoking question with ease, candor, positivity and grace in a piece titled ‘A letter to my 15 year old self’. Jha echoes the struggles millions of women face in coping with self-doubt, societal conditioning and naysayers as she reminisces on her past. While she poignantly recounts times when she was told that she wasn’t enough or her looks are more important than her talent, she reassures her younger self that she will learn to face these deterrents by slowly letting go of cultural and societal limitations. Through the piece, her present self-reiterates the importance of chasing ones’ passions with a no-compromise attitude and confidence. She urges her teenage self to not be mired in self-doubt but have the courage to dream big.

In this collaboration with ITC Vivel, Sriti inspires women to uncondition, challenge stereotypes and go forth to fulfill their dreams with confidence and say out loud, "Ab Samjhauta Nahin"!

Conceptualised and produced by Tape A Tale

Written and Performed by Sriti Jha