Its all about 1 minute in AXN's new show

Do you ever wonder what you are capable of doing in JUST a minute¦ from brushing your teeth¦ to gulping down your morning cuppa¦ to winning INR 1 Crore! Surprised? Well, don't be! AXN, the action and adventure channel is set to tell you exactly how to do that, with an all new exciting show, "Minute to Win It". This show gives the contestants an opportunity of their lifetime to win INR 1 Crore while they perform a series of simple and exhilarating tasks within the span of a minute. To participate in the show, all one needs to do is log onto www.axn-india.com and fill in the requisite forms. Registration starts November 1st and is open till November 21st 2010. The minute that you spend in participating could be the most worthwhile, taking you closer to a cool crore!

The format of the show is very simple; each contestant is presented with a challenge that must be successfully completed within 60 seconds using everyday household items like buckets, empty cans, tooth brush, noodles, pizza tray, etc. Each game has a time limit of a minute and failure to finish the task on time will lead to elimination. Some of the challenges include "Bite Me" - picking up paper bags of different sizes using your mouth; "Blind Ball" - while blindfolded collect 2 balls balanced on card board tubes; "Bottoms Up" - knock over empty cans using Yo-Yo tied to the waist; "Bucket Head" - catch 3 balls in a bucket placed on top of your head.

On completion, the contestant wins the first level worth Rs. 1,000 and advances to the next level. After successfully completing the first, fifth and eighth level challenges, the contestant is guaranteed to leave with no less than the cash award for those levels. The difficulty of the challenge progressively increases throughout the game.

Ricky Ow, Senior Vice President & General Manager, SPE Networks ' Asia, is upbeat about the show's success, " AXN has had previous successes with local productions like Who Dares Win ' India Special and Magic Asia: India, as well as Pan-Asian productions like The Amazing Race Asia and Cyril: Simply Magic. I am sure Minute to Win It will also work very well in India, given the popularity of such game show formats ' it is easy and fun for the contestants; and exciting and quirky for the viewers."

Adds Rohit Bhandari, Senior Vice President, AXN & Animax (India), "AXN is committed to customize and provide fresh and exciting content to its Indian viewers. Minute to Win It is a fun game show in which anyone can participate and stand the chance to win cash prizes up to Rs. 1 crore. Participants need not worry about acquiring special skill set to be a part of the show, as it is purely based on simple activities that will have to be done in one minute. What also makes the tasks easier is that the participants will be given time to practice them before they actually perform. We are sure the format will be loved by the Indian viewers too."