Its pack-up time for Star Dopahar from September 30
Just six months after its high decibel launch in April this year, Star India is wrapping up its afternoon programming slot under Star Plus Dopahar. Star Dopahar was launched with the objective of introducing a fresh viewership slot in afternoons with fresh, original content.
Four shows that were part of the Star Dopahar package – ‘Kya Kasoor Hai Amla Ka?’, the Indian adaptation of Turkish show ‘Fatmagul’; ‘Love Ka Hai Intezaar’; ‘Ek Aastha Aisi Bhee’ and ‘Dhhai Kilo Prem’ – will go off air from September 30, 2017. These shows have been airing between 12 noon and 2 pm on Star Plus.
Star Plus had shifted its afternoon show, ‘Tu Sooraj Mein Saanjh, Piyaji’ (a sequel of the immensely popular ‘Diya Aur Baati Hum’), to the evening slot of 7 pm in July this year.
Star Dopahar shows were aimed at engaging today’s women with original stories during her ‘me-time’. Star India had made huge marketing investments for the slot’s launch.
While no reason has been officially given for wrapping up the entire time band, various media reports state that the shows in the afternoon slot had fallen short of the expectations and had not been performing well.