Its ‘Sellerbration’ time for Amazon.in!

In line with its vision to transform the way India buys and sells and as part of its festive preparedness, India’s leading e-commerce giant, Amazon.in has been consistently working with its sellers.  The brand recently launched ‘Sellerbration’ – a 360-degree marketing campaign aimed at driving new and existing Amazon sellers to increase their inventory and leverage its services this festive season.

In line with Amazon’s seller backward approach, the brand is handholding its sellers and helping them expand their product portfolio to ensure customers have a plethora of choices available during the amazing discounts this Diwali. The integrated campaign is running across print, digital and radio platforms for a wider reach across diverse seller communities in the country.

Talking about the campaign, Archana Vohra, Director, Seller Enablement, Amazon India said, “Diwali always gives us reasons to celebrate. As customers across India get their wish lists ready, we at Amazon.in are also appreciating the toil and effort of our sellers who ensure that they source and stock the best products for customers, in preparation for the festive sale. Our sellers are our real heroes who work day in and out to make sure that customers have thousands of options available to choose as Diwali gifts for their family and friends. Through this campaign we strive to onboard new sellers and also encourage existing sellers to increase their selection. We applaud the indomitable spirit and enthusiasm of our sellers and thank them for lighting up everyone’s Diwali.”

Staying true to the ethos of being innovative, Amazon.in found a clutter breaking way to ‘land’ the customer messages and shopping lists to the sellers. Customers were virtually present on tablet devices residing on a Drone, as they requested sellers to fulfil their Diwali wishes. These clutter breaking videos talk about how sellers can transcend geographical barriers through Amazon.in to fulfil customer wishes across India.

As part of the integrated campaign, the company has been connecting with its sellers through various channels. The print advertisement acknowledges the timely preparedness of sellers across India and at the same time serves as a reminder to the existing sellers to add new and relevant selection. Amazon.in also launched a radio show in association with BIG FM. During the radio show, RJs invite listeners (customers) to share their Diwali wish list with BIG FM and challenge sellers to fulfil them.

Amazon.in also has branding across markets which will display festive wish lists of customers. These creatives communicate how customers across the country are waiting to have their wish lists fulfilled by sellers, in addition to inviting potential sellers to start selling on Amazon.in. The objective is not only to delight customers with the widest possible selection but also to help sellers get access to more customers.

Amazon, earlier this month had launched a dedicated microsite- Sellerbration for sellers to provide them with all the necessary information and updates for the festive sale. The company has the most comprehensive suite of offerings for sellers and at every stage of their business lifecycle helps them to get online and become successful. This includes running an extensive education and skilling program for SMBs called Seller University, that has over 700 videos in English, Hindi, Tamil, Telugu and Kannada, as well as launching a dedicated Seller Mobile App that has been downloaded over 121,000 times.  Selling over 160 million products across various categories, Amazon has been constantly working towards empowering more sellers to embrace online selling, get access to a wide customer base across the country and even take their business to the global market.

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