iTV Network Continues its Regional Expansion; Launches India News Gujarat
iTV Network, one of India’s leading media houses, has expanded further into the regional news space with the launch of a dedicated channel for Gujarat – India News Gujarat – on December 4, 2017. Being formally inaugurated in Gandhinagar, India News Gujarat will seek answers to burning questions and highlight matters that concern Gujarati’s across the globe.
The channel will focus on well-researched, high-impact content aimed at striking a true chord that captures the imagination of Gujarati’s across the globe. The channel will maintain brand India News' emphasis on current subjects, concerns and trends with entertainment elements thrown in – an infotainment platter aimed at accentuating the uniqueness of Gujarat and Gujarati’s.
Being launched ahead of the highly-anticipated Gujarat Elections, 2017, the Gujarat Debate will be a programme to watch out for.
Speaking about the new venture, Kartikeya Sharma, the founder and promoter of iTV Network, said, “Regional and local concerns often get subsumed in national broadcasting formats. We strongly believe regional programming must be given the due space and promotion it deserves. The launch of India News Gujarat is our response to the need for credible providers of regional news services in the state. Gujarat is a vibrant, development-oriented state and our new channel seeks to capture its diversity and plurality in the inimitable India News format, characterized by crisp reportage and engaging presentation.”
Indian News Gujarat will add to iTV Network's already existing regional channel offering that includes India News Haryana, India News Uttar Pradesh-Uttarakhand, India News Rajasthan, India News Madhya Pradesh-Chhattisgarh and India News Punjab, which reiterate the network's strong foothold in the regional news market.