iTVNetwork firms up presence in regional markets with NE News

iTV Network has further consolidated its presence in the regional news space with the launch of NE News channel. iTV network and AM Television have joined hands for the channel, which seeks to redefine news experience for its viewers in the North-East.

NE News will be a free-to-air news channel. It will be available across all the platforms and will have a presence on cable, DTH and digital platforms.

The channel will telecast daily state-specific news bulletins done in the vernacular language of all states. The programming will focus on Regional News (in Assamese, Bengali, Bodo, Nepali, Hindi and English languages), Socio-legal shows, News Insights, Talk shows, Cultural shows, Special programming on food, fashion, lifestyle, tourism, music, sports, health, education, et al.

Commenting on the launch, Kartikeya Sharma, Founder and Promoter of iTV Network, said, “With NE News, iTV network further aims to strengthen its position by targeting the viewers’ in the North-East and providing them with differentiated content which cuts through the morass of the market by offering the viewers a ‘different visual culture’ without compromising on basic values. It will be a perfect platform for the advertisers to reach to their target audience.”

In line with the evolving consumption pattern of news, the channel will not just be limited to television, but will also have a focused approach on social media presence and create a content that focuses on engaging viewers of all age group.

Sanjive Narain, Chairman and Managing Director of AM Television, added here, “The partnership with iTV Network is a strong strategic fit, leveraging the two leading companies’ respective strengths, across many areas. With NE News, it is a powerful opportunity for us to significantly expand our presence in the North-East region, a vibrant and very important market, and extend it to other parts of India over time.”

The existing set of players in the North-East news channel genre includes News Live, DY365, Protidin Time, News18 Assam, Assam Talks, Prag News and News Time Assam.