ITW, an affiliate of Global Sports Commerce announces the launch of ITW Playworx India

ITW Consulting Private Limited (ITW), specializing in crafting and executing multi-faceted brand management solutions across sports, entertainment, and media has announced the launch of ITW Playworx, an Entertainment, Media and Communication arm of ITW. With this launch, the company has appointed Sidharth Ghosh as Chief Executive Officer(CEO).

ITW Playworx will be based in Mumbai with offices across Delhi, Bangalore, Chennai and Kolkata in the Indian market along with Colombo and Dubai in the international market.

Commenting on the launch and appointment, M.S. Muralidharan, Managing Director, Global Sports Commercesays, “Our aim has always been to have better visibility and engagement value for clients. With launch of ITW Playworx, we will focus to provide brands new opportunity with this new age medium and Sidharth being the veteran in this industry,his contribution would steer the company to greater heights.”

Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd. says, “We are glad to have Sidharth on board as he has a proven track record to create strategic associations, drive innovation and growth, ensure disciplined execution and deliver results. With the kind of experience and knowledge that Sidharth brings in and the passion for sports and entertainment that he has, I am sure ITW Playworx will be a game changer in this space and continue to enhance and have a positive impact on overall business.”

Sidharth Ghosh, CEO, ITW Playworx says, "I am excited to take up this role and explore newer possibilities. ITW, with its deep experience in helping brands get better visibility through sports is well-positioned to tap new opportunities during this time of innovation and digitally driven era. I look forward to work with the entire group as I embark on this exciting journey."

“Given the huge landscape of sports and entertainment industry, our focus lies in creating pathbreaking brand solutions for the new age consumer,” he further added.

Recently, ITW Blitz, the talent management arm of ITW Playworx signed R. Ashwin, the incredible cricketer to manage his brand endorsements, commercial engagements, public relations, social and digital media and appearances. ITW Blitz also manages the legendary Vivian Richards as part of their portfolio.

With more than 15 years of experience, Sidharthhas last served as Vice President (VP) at psLIVE, the experiential arm of Dentsu Aegis Network.


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