ITW Playworx announces a new venture with Music Icon Sonu Nigam

Sidharth Ghosh
Sidharth Ghosh
Mumbai, 7 th December 2017: ITW Playworx, the Entertainment, Media & Communication arm
of ITW Consulting Pvt. Ltd.
Has joined hands with the doyen of Indian music industry Sonu
Nigam and announced the formation of a new talent management entity in the field of music
called Playworx Music.

Playworx Music will not only scout and nurture new talent but also manage existing talent in
terms of a complete 360-degree approach with respect to handling their assignments related to
movies, live shows, branded content, digital extension, IP’s, etc.
Sonu Nigam
Sonu Nigam
Sonu Nigam says, “The Indian music industry has undergone a sea change over the last
decade or so in terms of the consumption pattern with newer and exciting avenues opening up.
I strongly believe that the music industry is at the threshold of a new era with various dynamics at
play and it is incredibly exciting to be a part of this phase with a venture like Playworx Music.”
Neeraj Bahl
Neeraj Bahl
Neeraj Bahl, CEO, ITW Blitz and Playworx Music said “Be it as a singer, composer, actor, the
world has seen Sonu Nigam in various avatars.
They will now get to see a very different side to
Sonu, which is of an entrepreneur. He is someone who has been an intrinsic part of the Indian
music industry and with an experience that speaks volumes.
We are happy that Sonu has
chosen ITW Playworx to begin his entrepreneurial journey and wish him all the very best.”

Commenting on same, Sidharth Ghosh, CEO, ITW Playworx says, “Sonu Nigam is a brand in
himself and needs no introduction. When we were toying with the idea of Playworx Music, we
felt who better than him to spearhead it. With unparalleled music sense and staggering
achievements like no one else, Sonu is someone who the business as well as talents will gain
immensely from.”
Bhairav Shanth
Bhairav Shanth
Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd. says, “We are privileged and
honored to have Sonu Nigam on board with us.
With Sonu playing an integral part in this
venture, we are sure that it will break new grounds in the music fraternity. We welcome him to
the ITW family and look forward to embark on yet another exciting journey.”

Playworx Music will also look at collaborating with International artists and labels and look at
honing and giving exposure to the talents at not only national level but also open doors at the
global level.

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