ixigo’s digital film gets second wind on back of Bali incident

On 27th July, a video of an Indian family taking off with accessories from a hotel in Bali went viral on social media. With 5.2k Retweets and 7.5 likes the post was trending Twitter.

Travel Platform ixigo saw the opportunity in the incident to bring back to life an old digital film conceived by the brand a year back.

ixigo in house team had conceived this digital film leveraging the brand insight that a lot of travellers are in a grey area when it comes to what's okay and what's off-limits to take home from your hotel room.

ixigo’s research with tarvellers and hotel partners alike showed that guests often take towels, irons, hairdryers, cable boxes, clock radios, blankets, paintings, ashtrays, TV remote controls and even pillows—all of which are not meant to be removed from the rooms.

The video makes the situation around what can and what can’t be taken pretty clear. Hangers and hairdryers along with other items were mentioned in the video. The video focuses on the interest of the travellers and coming from an online travel booking platform like ixigo, it gives more value to the scenario.

The reaction to this timely engagement by the brand bore fruit as the reaction from Twitterati and instant and appreciative. What’s also interesting to understand that how digital content never dies and can always be accessed easily. After the video of the family in Bali went viral, a year old video by ixigo resurfacing is a perfect example of this. This also gave ixigo boost on content they created long back.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing