J. Walter Thompson wins the creative mandate for NPCI

National Payments Corporation of India (NPCI) has awarded its creative mandate to J. Walter Thompson India following a multi-agency pitch. The account will be handled by the agency's Mumbai office.

“National Payments Corporation of India (NPCI) is pleased to be associated with J. Walter Thompson India. NPCI aims to reach out to every Indian with its products & services, we are sure J. Walter Thompson will aid in achieving this massive yet exciting and daunting task,” said A.P Hota, MD & CEO, National Payments Corporation of India while making the announcement.

The mandate is to be the organisation’s strategy and creative partner for their flagship brand RuPay and other products. The agency will be responsible for the entire creative mandate in the ATL and BTL space.

“We are privileged to partner NPCI in its mission to deliver efficient and speedy financial services. NPCI will play a crucial role in writing the new India story and we are delighted to be a part of this journey,” said Rajesh Gangwani, Managing Partner J. Walter Thompson, Mumbai. The agency will handle all strategic, mainline advertising and digital creative services for the brand.