Jabong Appoints Muralikrishnan B. as Chief Operating Officer

India’s leading online fashion destination Jabong announced that Muralikrishnan B. is joining its leadership team as the company’s Chief Operating Officer. He will report directly to the CEO Sanjeev Mohanty and will be responsible for overseeing the technology, product and digital marketing functions.

Muralikrishnan is an e-commerce & consumer internet veteran and a product strategy & management specialist with 19 years of industry experience. An alumnus of Indian Institute of Management, Calcutta (IIMC), he has worked with large internet service providers (ISPs) in product management roles before joining eBay in 2005, where he performed leadership roles in product management, category management and marketing before taking over as its Country Manager for India, Philippines & Malaysia in 2011. Prior to joining Jabong, he was the Chief Operating Officer of IndiaProperty, a leading online real estate portal, before which he co-founded a start-up in the digital health space.

Sanjeev Mohanty, CEO and Managing Director, Jabong, said, "I am very excited to welcome Murali to join my leadership team in this exciting phase of evolution at Jabong, as we transform into a professionally managed company. I am sure that his contributions will help Jabong achieve profitable growth by focusing on product innovation with a passion for serving our consumers with the most incredible mobile and digital shopping experience."

This is the fourth top level hire at Jabong in three months, as the company transforms itself from a start-up to a professionally run organisation. Earlier this month, Jabong had announced the appointment of Deepa Chadha as its Chief Human Resource Officer. The company had previously strengthened its leadership by appointing Ranjan Kant as Chief Marketplace Officer and Kalyan Kumar as Chief Merchandising Officer. These experienced leaders will support Sanjeev Mohanty who took over as CEO in December 2015.

Muralikrishnan will have further responsibility to guide and assist in product management at other Global Fashion Group companies.