Jabong collaborates with the singer-actor Diljit Dosanjh
India’s leading online fashion etailer Jabong has announced its collaboration with the renowned singer and actor Diljit Dosanjh for a music video titled “Tujhse na zyada koi tu hai”. The video which is powered by Hummel, captures the spirit of Jabong’s brand philosophy of “Be You” and urges people to imbibe the spirit of freedom and encourages them to be the best versions of themselves. The video which has already garnered nearly 3 million views on social media has been directed by Abhishek De and the music has been composed by Diljit himself.
Speaking about the collaboration Diljit Dosanjh said, “It was great associating with Jabong for this project. I truly appreciate the message behind the video which urges people to be proud of their identity regardless of where one comes from. I could relate to the idea as I feel it is really important for everyone to be themselves, which is when the true potential of a person is unleashed”
Rahul Taneja, Chief Business Officer at Jabong, says, “We are delighted to have collaborated with Diljit. His inspiring journey resonates with our brand philosophy of ‘be you’ which is why he was such a great fit for this. We launched the video a week before India’s 71st Independence Day to implore people to be free from their inhibitions and revel in their individuality. I am sure the message behind the video will strike a chord with our audience.”
The music video is supported by a marketing campaign and will be promoted across leading music channels such as Channel V and ETC Punjabi leading cinema halls such as PVR in Delhi, Chandigarh, Mohali and Ludhiana, digital platforms such as Gaana & Hungama and leading radio stations such as Radio Mirchi, Hit FM, My FM and Ishq FM.
Yet another initiative by Jabong to up its positioning of ‘be you’, the video comes close on the heels of Friendship Day and Raksha Bandhan. The etailer had launched the Jabong Mood Store in May this year, which allowed people to make their choices to shop for an entire look when shopping on Jabong.
Diljit Dosanjh who hails from a small village called Dosanjh Kalan in Punjab has worked his way up to become a successful singer, actor, television personality and presenter. Diljit first garnered mainstream success with his music video Ishq da Uda Ada in 2000 and made his acting debut with Jatt and Juliet in 2012 which is also among one of the most successful movies in the history of Punjabi movie industry. Diljit was recently seen in successful hits such as Udta Punjab and Phillauri and was also a judge in Color TV’s first singing reality show Rising Star.