banner image banner image
 

Jabong.com kicks-off the football fever

The Football World Cup is round the corner, and Jabong.com has taken an exciting step in igniting the fever. Jabong.com, in its endeavor to bring the latest to its customers, has made available the Nike ‘Magista’ Football boots for pre-order in partnership with Nike. This comes on the back of successful pre-orders of the Nike Hyper venom Football boots and Nike Manchester United Jerseys, both of which witnessed phenomenal customer response.

Building on Nike’s history of groundbreaking innovation in performance footwear, the radical new Magista Football boot redefines the concept of how football boots look and perform. Providing improved fit, touch and traction, the boot is designed for the needs of the creative playmaker. Nike Flyknit technology has been engineered for football for the first time, allowing the foot to get closer to the ball and to deliver enhanced ball-feel and control.

Talking about the launch, Praveen Sinha, Founder and Managing Director, Jabong.com said, “With the exclusive pre-order of the Nike ‘Magista’ Football boots, Jabong.com has further emphasized its increasing focus on building its sports related portfolio.Jabong.com has become a one stop shop for fashion and sports related merchandise.” He further added, “Giving a chance to pre-order merchandise is sure to entice customers even more and would be a treat for all the football fanatics in India”

Under the set of Magista Football boots, Jabong.com will be the exclusive online partner for the limited edition pinnacle boot Magista Obra priced at INR 24,995/-. This boot will be seen on pitch shortly on leading international football players including Andres Iniesta and Mario Gotze. The Magista Football boots are also available in four additional adult versions and 1 version for kids with prices ranging from INR 3,495 - 7,995.The global retail launch for Nike ‘Magista’ Football boots are scheduled for May22nd, 2014.

 

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing