Jack Daniel's Named One of 100 Best Global Brands of 2015.
Jack Daniel’s Tennessee Whiskey was recently named the most valuable distilled spirits brand in the world by the “2015’s 100 Best Global Brands” by Interbrand, an independent brand consultancy, marking it as a global leader in financial performance and consumer engagement. The Best Global Brands report ranks Jack Daniel’s as the 84th most valuable overall brand in the world with an estimated total value of $5.161 billion, a 6 percent increase over the previous year.
Internationally recognized as a definitive guide to the world’s most valuable brands, the annual Best Global Brands report ranks companies based on a number of quantitative and qualitative measures. It includes a comprehensive look at financial investment and management of the brand along with the ability to generate consumer excitement and interaction across borders.
For more information and a complete list of the 2015 Best Global Brands, visit www.bestglobalbrands.com
“The spirit of Jack Daniel’s transcends cultures and country lines,” said Mark McCallum, executive vice president and president of Jack Daniel's Brands. “As we continue to grow internationally, we’re incredibly honored and excited to be recognized as one of the 2015 Best Global Brands.”
The 2015 Best Global Brands report ranks Jack Daniel’s as the most valuable spirit brand in the world, and the second most valuable adult beverage brand.
For more information on Jack Daniel’s Tennessee Whiskey, visit www.jackdaniels.com.