Jack & Jones India And Disney India Announce New Star Wars Collection

While most of us are busy making plans for Christmas and New Year, there is a select sect of the human race that is busy honing their skills with lightsabers and preparing for their voyage on the Death Star. Yes, as the Star Wars: The Force Awakens releases on 25^th December 2015 in India, the Jedi padawans are busy gearing up with their Star Wars paraphernalia to join the worldwide phenomenon.  In order to celebrate and encourage this fandom, youthful fashion brand, JACK & JONES has developed a collection of Star Wars clothing.

The collection’s youthful fashion items feature classic Star Wars iconography: revered archival images of iconic characters like the legendary Jedi master Yoda, the most feared bounty hunter Boba Fett with new graphic interpretations. The artworks range from large-scale prints to micro patterns to single logos. The special collection features 21 designs and is available across all Jack & Jones stores across India. The collection is priced INR 795 onwards.

 The collection is the latest of a list of collaborative projects for JACK & JONES. The clothing brand sees this strategy as integral part of its development. It seeks to continue working with brands, musicians and other creatives that share its core values and the attention of its consumers.