Jaguar Land Rover expands its relationship with Aspen Marketing Services

Jaguar Land Rover (“JLR”) has expanded its relationship with Aspen Marketing Services, a division of Epsilon, which is an Alliance Data Systems Corporation (NYSE: ADS) company. Aspen will provide global customer relationship management and marketing services for JLR’s Aftersales Division. Aspen Marketing Services has supported JLR North America since 2009, providing similar services that are now being rolled out globally.
 
Under the terms of the new multiyear agreement, Aspen Marketing Services will provide strategic, creative and CRM services for the JLR Global Aftersales Division, which focuses on continuing owner relationships after initial vehicle purchase.  Aspen will manage both B-to-C and B-to-B communications for a comprehensive global distribution network operating in 177 countries. These communications will be supported across multiple channels including direct mail, email and mobile, with further support being provided via web site development, brochure design and the production of point of sale materials.
 
Aspen will support JLR corporate, regional offices and dealers around the globe with marketing initiatives tailored to specific regions and dealer’s needs. Focused on increasing customer retention and loyalty to both the brand and dealer, emphasis will be on promoting vehicle maintenance and repair and genuine parts and accessories. Aspen will also monitor, analyze and report on campaign performance and employ advanced analytics to help drive marketing strategies and identify up-sell opportunities.
 
“We are excited to grow our relationship with the Jaguar Land Rover brand and expand to support them across the globe,” said Bryan Kennedy, CEO of Epsilon. “Aspen’s long heritage in the automotive space combined with our strong global footprint means that we have the necessary tools, expertise and people to drive success for Jaguar Land Rover and create meaningful connections with their customers.”
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