Jaideep Mahajan returns to Rediffusion Y & R as National Creative Head

Jaideep Mahajan aka JD is back to Rediffusion Y&R as National Creative Head and will work closely with CCO, Rahul Jauhari. JD will be based out of the agency’s Delhi office. As a group resource, JD will also oversee the creative product of Everest Delhi.

With over 17 years of industry experience, JD comes with a 100 plus International & National Awards and big brand work to his credit. He has worked with agencies such as JWT, Contract, Linen Lintas, McCann Erickson, Kuala Lumpur, Leo Burnett/Arc Worldwide, Kuala Lumpur and Rediffusion Y&R.

His recently launched Dabur Vatika Shampoo ‘Brave & Beautiful’ campaign was one of the most talked about 2014-15 campaign in India. The campaign got over 90 million Internet impression in one month. JD created some of the most memorable campaign for Airtel and LG.  He launched Airtel in Sri Lanka with outstanding results – 75,000 bookings made on the day of launch

Some of the major clients that he has worked on in the course of his career include PepsiCo (Pepsi, Tropicana, Aquafina & Slice), LG, Airtel, Amway, Sony (Vaio, Cybershot, Bravia, 
Walkman & Handycam), monster.com, Tupperware, Panasonic, Four Square Cigarettes (GPI), yebhi.com, cardekho.com, Dabur, Oppo Mobile, Volvo Cars, Timex, Pizza Hut, Hero (Cycles & Splendor), MTS, Amway, ITC (Tea), Tata Water Plus & Tata Gluco Plus, NIIT, Grasim Industries, Seagram’s , HCL, Microsoft, Bacardi, Coca-Cola, Motorola, GM, Nestle, Reckitt & Colman and Air Canada.

Speaking about the appointment, Dhunji S.Wadia, President, Rediffusion Y&R says, " In a way, I started the return to the group movement when I re-joined in 2010. Rahul Jauhari followed next.  And now it is MANY-HAPPY-RETURNS for JD. JD has a proven reputation as a Creative leader and is held with great regard both internally and his clients.

Speaking on the appointment, Rahul Jauhari, Chief Creative Officer, Rediffusion Y & R says, “ JD’s return is a strong signal of the caliber and intent of creative work one can expect from Rediffusion Y&R. His immediate focus will be to rebuild our Delhi office into a creative powerhouse. He will also work with me on raising the craft bar within the agency across our offices.”

Speaking on his appointment, Jaideep Mahajan says, “ Given the change that is underway in the group, this seemed like a perfect time to return home. Rediffusion has been special to me. I have known Rahul for a long time. Our thoughts on creative work, creative culture and business focus matched perfectly.”

JD is a Bachelor of Fine Arts – Applied Art, College of Art, and Delhi and did his Surface Designing Program from National Institute of Fashion Technology, Delhi.