'Jaipur Jewellery Show' premiers on NDTV Good Times with the host Amrita Rao

NDTV Good Times, India’s Youngest Lifestyle Channel announces launch of ‘Jaipur Jewellery Show’. Hosted by Bollywood Actress Amrita Rao, the 5 part series will take viewers through some of the reputed and oldest jewellery houses of Pink City, who have been crafting masterpieces in precious and semi-precious stones for generations.

The show will be a visual treat made of gems and jewels, as Amrita fashionably brings out the best of the jewellery she sports through the episodes, touching upon many interesting aspects of jewellery in her conversations with the jewellers.

Jewellery houses to be a part of this series, among other are:
·         KGK Entice

·         SUARANA JEWELLERS OF JAIPUR

·         RAWAT JEWELS

·         GEMFIELDS

·         Rambhajo ‘s

·         Birdhichand Ghanshyamdas

The series celebrates 13th Season of Jaipur Jewellery Show, the event that showcases some of the best collections from the famed jewellery houses in Jaipur. From the traditionalists of kundan, meena and polki work to the more global players, Jaipur Jewellery Show is a one-stop shop for all those with refined tastes in jewellery.

Delighted to be on the show, Amrita Rao, Actress and MUSE said, “I was always fascinated by jewellery since I was a young girl and thus becoming a Muse of the Jaipur Jewellery Show on NDTV Good Times came across as an exciting opportunity to explore the heritage jewellery of Rajasthan with some of the best jewellery houses of Jaipur.  I not only traced their roots in the regal city, but felt like a princess every time I wore a priceless piece of jewellery. I'm confident our viewers shall be informed, surprised, & enthralled, with the magical ‘art of heritage jewellery making’ through this series.”

Commenting on the show, Arati Singh, Channel Head, NDTV Good Times said, India is known internationally for some of the most beautiful jewellery in the world and the “Jaipur Jewellery Show is one such event that showcases this rich heritage and we are happy to be partnering with the event to discover these traditional styles of jewellery with some of the eminent jewellery houses from the city who have put Jaipur on a global jewellery market through this new series.”

Talking about the association, Mahavir Sharma, Committee Member, Jaipur Jewellery Show said, “Jaipur Jewellery Show’s partnership with NDTV Good Times, India’s only lifestyle channel is a step further to showcase the rich craftsmanship of jewellery houses from the city and reach out to wider target audience. It couldn’t have got better with Amrita Rao as a muse for the show, as she embodies the right mix of modern and traditional Indian women. We are hopeful that the series will create magic for years to come.”

Jaipur Jewellery Show Starts 20th November, Every Friday at 8 PM only on NDTV Good Times