Jaisurya Das' firm Xanadu Consulting ventures into neuroconsulting

Senior media professional and author Jaisurya Das has announced a bouquet of new services for brands (media and non- media) powered by deep cerebral understanding.

Recognised as one of the pioneers of neuro-enabled consulting techniques in India, Xanadu Consulting Group, the 13-year-old consulting firm that Das runs as Managing Director, will offer specialised services in brand management, start-up mentoring, audience augmentation strategy and newsroom re-engineering.

“It all starts with a deep understanding of the way the brain works,” explained Das. “Our experience in the media consulting space for well over a decade has been instrumental in powering various initiatives for leading media organisations brands across the country. Having exemplified our expertise in brand management and audience augmentation for media, neuroconsulting and beyond is a natural progression for us.”

Xanadu is headquartered in Pune, with operations in Bangalore, Mumbai and New Delhi. Xanadu is slated to open an office in San Jose, California in Q4 of 2016.

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