Jajabor Brand Consultancy strengthens ties with IPLIX Media

The country’s fastest-growing, integrated communication & PR strategic collective, Jajabor Brand Consultancy (JBC), has formally announced the unveiling of a dedicated creator economy wing alongside strengthening ties with IPLIX Media - one of India’s fastest-growing influencer marketing and talent management agencies. The integrated communications mandate for IPLIX Media, over the past year, helped JBC realize the power of holistic communication in the burgeoning creator ecosystem & therefore, led to the creation of this wing. 

The creator ecosystem has risen by leaps and bounds in the last year, with a staggering 420% growth in its valuation — with $800 million in venture capital invested in these creator ventures year over year. This growth is expected to be further fueled by the Metaverse, providing creators with varied monetization opportunities. JBC aims to tap into this potential with a strategic, growth-focused communications approach. This wing will be led by a special team of PR, brand, and digital media experts and empower brands in enabling monetization opportunities for 50 Mn+ independent content creators, curators, and community builders across the globe. 

Neel Gogia, Co-Founder, IPLIX Media, said, “Creator economy is undergoing a complete transformation. Every stakeholder including brands, investors, partners, and the media, realizes the immense untapped potential it holds. If we just look at the influencer economy, the market is pegged to be ₹2200 crore in India itself. Therefore, by extending our partnership with Jajabor Brand Consultancy, we aim to further push the envelope for the creator ecosystem. We are certain that together we’ll make tectonic shifts that’ll revolutionize this industry for the years to come.” 

Upasna Dash & CEO, Jajabor Brand Consultancy said, “As a strategic collective that sits at the intersection of investors, brands, and media counsel, we’ve first-hand witnessed the paradigm shift in the creator economy. It is no longer a simple supply-and-demand equation. Platforms like IPLIX Media are at the forefront of this change and enabling a perfect symphony between brands and influencers. The Creator Economy wing is a step forward in our vision of driving an industry-wide disruption with impact-driven communications.”

As a part of the mandate, JBC will be spearheading the end-to-end media strategy, corporate reputation management, and brand advisory services for the brand. They’ll also look after the media relations & strategic communications for several A-list Instagram influencers, associated with IPLIX, including Saloni Gaur, Shlok Srivastava aka Tech Burner, Nikhil Sharma & Neha Doodles. With their targeted storytelling, JBC has enabled IPLIX Media to win various accolades on the brand and the creator front. In parallel to that, JBC’s custozmied approach has helped the agency in lead generation. 

Jajabor Brand Consultancy (JBC) operates as a ‘growth-hacker’, leveraging the power of tailored communications to elevate businesses unlocking measurable business impact. It has established itself between the intersection of new age PR, integrated communications, digital & creative strategy to help businesses meet their business goals & create positive on-ground impact. The company iteratively tests and optimizes user activation and communication strategy using data-driven tactics to improve business metrics for the brand. Recently, in the month of January, JBC also announced its association with ShowReel- a venture of tech veteran & Founder of Hotmail, Sabeer Bhatia.