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Japanese Beauty Brand DHC Exclusively Launched On

DHC, one of the world's most renowned Japanese cult beauty brand has exclusively launched on Nykaa, India’s largest Specialty Beauty and Personal Care Platform  that offers its customers access to a vast variety of international beauty and skin care brands. Known for their time honored tradition of Double Cleansing and modern-day innovations, the brand launched its hero products, DHC Deep Cleansing Oil (1 sold every 10 seconds), DHC Face Wash Powder (4.8 stars customer rating worldwide) and Lip Cream (1 sold every 3 seconds) on the ecommerce platform.

With the pandemic induced lockdown offering great deal of time to consumers to introspect and experiment, skincare brands especially have witnessed growing demand across India. With DHC making its foray into the Indian beauty market at this opportune time, there couldn't be a better ecommerce launchpad than Nykaa, the one stop destination for all things beauty. 

Founded in the 1970s, DHC was born out of Yoshiaki Yoshida’s quest for harnessing the power and skin-nourishing benefits of olive oil. This led to an array of superior beauty and skincare products, heralding DHC as a coveted brand with over $1 billion sales worldwide and becoming Japan’s #1 skincare company. DHC strives to integrate technologically advanced and unique botanical-based ingredients to offer a range of award-winning beauty and skincare products. Today, the brand is present in 34 countries, maintaining a massive cult following and reaching new customers every day.

Fumi Manabe, Senior Manager Overseas Retail, DHC, shares her thoughts on launching on Nykaa, “We are excited about DHC’s exclusive partnership with Nykaa. With a curated selection of affordable & highly effective J-Beauty products, DHC will introduce Indian consumers to the world of authentic Japanese skincare rituals like Double Cleanse and Double Moisturize. Staying true to our brand’s philosophy of wabi-sabi that teaches beauty in imperfection, we’re looking forward to providing value to the consumers by assisting and elevating their skincare journey.”


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