Jaquar Group-Essco strategic partnership with Pro Wrestling League

Jaquar Group, a rapidly growing Rs 2,336 crore multi-diversified bathing solutions organisation, plans to capture a significant pie of the value segment in bathing solutions industry with a strategic partnership with Pro Wrestling League. Essco, the Group’s value segment brand is promoting wrestling through this association with the Pro Wrestling League. 

The success stories of wrestling icons like Sakshi Malik, Geeta Phogat and Babita Phogat have contributed towards increasing the popularity of wrestling as a sport. With this initiative, Jaquar Group is planning to make Essco a household brand as it fulfils the ambitions of a large section of the society, which aspires for attractively priced high quality bathing solutions.

Commenting on the association Mr. Sandeep Shukla, Head - Marketing Communications, Jaquar Group said- “Wrestling is an integral part of Indian culture and a popular form of sport all over the country. As a brand, Essco is associated with Pro Wrestling League to encourage this sport that has huge potential to grow in both national and international arena. We believe that this sport will encourage young wrestlers to showcase their abilities and come forward to participate. It will also encourage women wrestlers to get inspired by players like Sakshi Malik, the Phogat sisters.”

Jaquar Group, captain of India’s estimated 430 million-dollars sanitaryware industry, has presence across 30 countries. With this association, its brand Essco taps into the synergy with wrestling as both represent an India, which is ambitious and yet rooted to its core values. 

Pro Wrestling League has set up an exciting stage with big stars such as Rio Olympics bronze medalist Sakshi Malik, Geeta Phogat and Babita Phogat being a part of the upcoming season. There will be six franchises competing in the tournament – Jaipur Ninjas, Delhi Sultans, Mumbai Maharathi, UP Dangal, NCR Punjab Royals and Haryana Hammers. This season will also see celebrities like Rohit Sharma supporting UP team, Irfan Khan supporting Jaipur Team, Harbhajan Singh supporting Delhi Team and Ayushman Khurrana supporting Mumbai Team.

Tushar Dhingra, Spokesperson, Pro Wrestling League said “We are glad that one of the oldest and most reliable bathing brands of India, Essco has collaborated with Pro Wrestling League to celebrate the true spirit of wrestling.”

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