Jargon Public Relations expands to Dubai

Cheryl King, the founder of King & Co. PR, will act as a consultant to the IT agency's operations in the region. King has spent the previous eight years in Dubai as the regional director of broadcast consultant Markettiers.

Jargon's first overseas office has opened in the United Arab Emirates, bringing the agency's total number of operations to four. The others are in London, Manchester, and Reading, where the company is based.

“The technology market in the UAE is growing at an incredible rate, with a projected 6.5% increase in IT spend to $8.2 billion between 2020-2023,” King added. “Jargon PR’s international client base and established reputation means the agency is perfectly positioned to take advantage of the market opportunity in the UAE. I’m excited to have the opportunity to support here and to provide some market knowledge to the international focus of the team.”