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Jasneet Bachal turns entrepreneur with a social+ solution

Jasneet Bachal, former Chief Marketing Officer of YES BANK announces her entrepreneurial venture. As a practitioner of ‘clean label’ and mindful lifestyle for over a decade, her decision to turn an entrepreneur was driven by the desire to enable clean living, and share this phenomenal way of life with consumers.

Jasneet is building Earthworm, a social+ solution on the principles of Web 3.0, blending shoptainment with community commerce. Personalized for life stages, intent and interest, this inclusive platform is collaborating with D2C brands, small businesses, artisanal brands, domain experts in the clean label space, while working in collaboration with creators, developers and creative minds.

As she sets out on this journey, Jasneet credited her own lifestyle switch and diverse experience in building an inclusive solution, “I embraced clean living over a decade ago, and have experienced its impact. I have been nurturing and sharing this experience with my friends & family and I believe there is an opportunity to support many others seeking to transform their lifestyles for a healthier mind, body and consequently supporting a healthy planet. As a professional in the consumer services industry, I have witnessed and experienced the constant pursuit of consumers for solutions curated for ‘me and mine’. The platform we are developing resonates this thought of enabling a positive lifestyle transition, while empowering consumers to identify, collaborate and choose their own journeys.”

Jasneet is a seasoned leader with diverse experience in business strategy and developing customer solutions, leveraging on marketing technology & data analytics for different market segments. Her varied experience across BFSI industry, right from leading Marketing, CSR and Corporate Communication as Chief Marketing Officer at YES BANK, leading Marketing, product development and online business for Kotak Life Insurance to Marketing at Kotak Mahindra Bank and media & entertainment space at CNBC TV18, Sony Entertainment Television and MTV have helped her successfully build brands and solutions which resonate with customers across sectors and segments.

Jasneet further says, “As a parent, I feel we have a responsibility to nurture a happy and healthy future for our children. The best legacy we can leave behind is one of sustainable and responsible consumption, for our own wellbeing and that of the planet.”



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