Jason Toff joins Facebook NPE team; can TikTok expect a competitor soon?

Jason Toff, ex-Vine Head has left Google and joined Facebook where he will begin his new journey under New Product Experimentation (NPE) team.

In a blog post, it was mentioned that, “In the coming weeks, Facebook will begin to launch new consumer-focused apps under the developer name “NPE Team, from Facebook.”

 The services offered by NPE Team will be governed by Facebook’s Terms of Service, Data Policy, and NPE Team Supplemental Terms that will post in the coming weeks in advance of apps shipping.

According to the blog, “NPE Team apps will be aligned with Facebook’s mission of giving people the power to build community but will focus on shipping entirely new experiences. We decided to use this separate brand name to help set the appropriate expectations with users that NPE Team apps will change very rapidly and will be shut down if we learn that they’re not useful to people.”

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Vine was a video-sharing app designed to allow users to film and share super short video clips that could be linked together in one video for a total of six seconds. Seeing Toff’s previous experience with short form content, Facebook might leverage his expertise and be gearing up to launch a short video app that may emerge as a rival to TikTok.

Now that we've moved to CA, I suppose it's a good time to share what I'm up to next! In two weeks, I'll be joining Facebook as a PM Director starting up a new initiative under the recently formed NPE team (https://t.co/HzK6Bjqzqx)

— Jason Toff (@jasontoff) July 15, 2019