Jaya Advertising launches Green Prints 2012

On the occasion of World Environment Day, a first-of-its-kind initiative ‘Green Prints 2012’ thematically based & designed upon the global concern of Environment Protection was conceptualised and designed by Jaya Advertising Pvt. Ltd. for its client, real estate developer Pawan Group. The initiative was held to mark the development of a 1.5 acre green park by Pawan Group on behalf of KDMC for the residents of Kalyan. The initiative was also aimed to educate & create awareness towards saving Mother Earth. 

 

Green Prints 2012 kicked off with plantation of over 100 saplings, a 1km Green March alongwith keynote speeches by various dignitaries present such as MLA Shri Eknath Shinde, Mayor Smt. Vyajanthi Ghulap, Standing Committee Chairman Shri Malesh Shetty, Sabha Gruh Shri Rajendra Devlekar, Partners of Pawan Group, Shri Raj Shah & Shri Jayesh Thakkar and over 20 Corporators. 

 

Jayesh Thakkar, Partner, Pawan Group added, “It brings us great joy to offer a pure green park to the residents of Kalyan. Our endeavour was to also sensitise people & increase awareness about environmental conservation. The idea was also to involve children & plant these thoughts at an early age.” 

 

World Environment Day is a global annual event that is aimed at being the biggest and most widely celebrated global day for positive environmental action on June 5th each year. World Environment Day is also a day for people from all walks of life to come together to ensure a cleaner, greener and brighter outlook for themselves and future generations. 

 

Green Prints 2012 has been conceptualized and executed by Pawan Group's strategy consultant and communications partner Jaya Advertising Pvt. Ltd. Commenting on this association, Saravana Prasad, Strategy & New Business Initiatives, Jaya Advertising said, "The rationale behind these initiatives is to bring forth the commitment of Pawan Group towards building socially aware communities in Kalyan.” 

 

Pawan Group organised a painting competition as well for children in the age group of 5 to 12 years on June 2nd & 3rd, 2012 as a precursor to Green Prints 2012. The competition was based on the theme - Save Mother Earth and was held at Metro Junction Mall. Over 150 children participated in the competition & the 1st, 2nd & 3rd place winners were awarded a PSP, Digital Camera & an iPod respectively. Needless to add, the children were overjoyed at receiving the gifts from the Chief Guests while they also learnt a thing or two about environment protection.