Jeep’s high-impact innovation: Laqshya Solution’s mammoth effort recognised
Asia Book of Records has recognised Laqshya Solution’s outdoor installation for Jeep India at the Mumbai-Pune Expressway as the largest billboard installation. The billboard is around 25,000 square feet and equivalent to 30 billboards. To formulate, it required 70 skilled craftsmen, 80,000 kg of metal and 45 days to complete the project. The installation is 253 feet wide and 100 feet tall. The Jeep logo itself is 164.6 feet long and 65.8 feet tall.
The installation site was created as a landmark for the Jeep Brand to showcase the brand’s motto of “Go anywhere and Do anything”.
Speaking on the occasion, Atul Shrivastava, Group CEO & Director, Laqshya Media Ltd, said, “It’s an extremely proud moment for us as the installation gets the ‘Asia Book of Records’ title. It’s a first of its kind and this honour being conferred on us makes it even more special.”
Speaking further he said, “It was a challenging task in Indian scenario, where rules and regulations are stringent and so an innovation as mammoth as this needed a far greater push. The efforts put by the entire team were extraordinary to arrive at this. This is a beautiful example of how campaigns are created with larger than life impact.”
Rahul Pansare, Head of Marketing & PR, FCA India Automobiles, commented, “When it comes to the brand Jeep, nothing is ordinary and thus, we wanted to do something which has never been done before. This endeavour of ours have not only created a landmark site, but awarded us the honours at ‘Asia Book of Records’. We are extremely proud of this achievement. In future, Jeep will continue to create high impact through innovations across media.”