Jeevansathi.com creates ‘mandaps’ out of bus shelters in Delhi

Jeevansathi.com, a leading online matrimonial platform and a part of Infoedge has adopted some of the bus shelters and have transformed these to replicate ‘mandaps’ -  straight out of an Indian wedding! This is a part of its offline brand and marketing campaign.

Unveiling on Saturday evening the newest bus shelter turned into a ‘mandap’, popular RJ of RED FM - Kisna engaged with shoppers and residents of Saket near Select City Walk on the the idea of modern day marriage. Participants from the crowd had some hilarious take on the subject.

Jeevansathi’s TVC and digital campaign launched in 2016 - ‘Be Found’, had been much appreciated. Online today is the preferred choice of people to discover and connect with their potential life partners. In an effort to create awareness and brand building, these ‘mandaps’ established across the city symbolises the big fat Indian wedding - emphasising how two individuals find one another and unite in holy matrimony, made possible by Jeevansathi.com.

Commenting on the offline brand activation Sumeet Singh, Chief Marketing Officer of Infoedge said, “Marriage is a serious business but at the same time one of the joyous events’ in one’s life. Maximum marriages in India  are arranged. Jeevansathi as a brand thus, becomes relevant even today. For a category like ours, and ours being a relationship driven brand, there is a need to interact with our target audience and be different in our approach from the rest. Converting bus shelters into beautiful mandaps is our effort to  garner interest and maximum eyeballs for the brand.”

Some of these bus shelters turned mandaps are already live and can be easily spotted by residents of Delhi in the neighbourhoods of Lajpat (near Gupta market), South Extension Market, Rohini City Centre (near Ambedkar Hospital), Subhash Nagar (near Pacific Mall), Rajouri Garden, Nirman Vihar, Rajendra Nagar, Jhandewalan and Tilak Nagar. These establishments have been beautified with flowers and vinyls to catch the attention of the passersby.