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Jelly Card – India’s first Social Rupee Card

India’s First Social Capital Payment Company is creating a breakthrough by building Creators-focused Savings Platforms, empowering them to save, earn and become the trusted voice of the brands.  The start-up, with its recently launched “Jelly Card” in partnership with Transcorp and VISA allows users to encash social capital and earn up to 100% cashback on their purchases. The company aims to build the most rewarding shopping experience for social savvy shoppers and long tail creators.

The invite-only card is targeted toward the Creators I.e. Social Savvy Shoppers, who post on Instagram and love sharing their experiences on social media platforms.  The company will be bringing physical cards and UPI soon, which will allow users to transact on offline merchants. The Digital Card allows users to transact on any online merchants of the partnered brand; and additionally avail discounts and cashback on top brands like Myntra, Lifestyle, Eat Sure, Spotify, etc. Users can claim their own Jelly Card by downloading the Jelly Card app available on the Play Store.  

The platform at present has brands like Manmatters, Bebodywise, Snitch, and Limese from sectors like Fashion, Food, Travel, Beauty and Fitness, etc. The focus is to enhance the partner brand lineup across all sectors in order to widen the scope and reach of the users.

Jelly is a startup operating in the creator SaaS and Fintech space, Jelly democratizes influencer perks and empowers users to exchange Social Capital for the likes, views, and shares they create for the brands. Leveraging social capital exchange and using tech as an enabler – Jelly intends to re-define the shopping experience and disrupt the Indian creator economy, alongside disrupting the 4 billion Indian advertising market by at point of sale, unlocking social capital, and digital word of mouth for brands.

Talking about the Jelly Card, Mr. Parth Jaimini, Co-Founder, Jelly says, “ The future of marketing is decentralized and creator led. Word of mouth is the most powerful marketing tool, which even has been working for us. Jelly facilitates a win-win ecosystem for both creators and brands. Creators can now get personalized recommendations, offers, and perks while shopping as per their social status. While brands can cost effectively drive UGC marketing and business through them in a scalable way.”

Founded by three IIT Bombay graduates Mr. Rupesh, and Mr. Parth, Mr. Abhas – with combined expertise in Business Strategy, Content, Creator, and Brand Marketing domains in varied sectors. The startup is backed by leading investors 100X VC, 2 am VC, Mplier Capital, Concept Group, Let’s Venture, Mr. Anupam Mittal, and other Marquee Investors.


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