JetPrivilege unveils new brand campaign ‘Your Passion can take you Places’
JetPrivilege, the award-winning loyalty and rewards programme and the frequent flyer programme of Jet Airways, today launched a thematic brand campaign ‘Your Passion can take you places’, aimed at accelerating its members’ dreams and aspirations. The central thought of the campaign is that there are almost as many different passions as there are people and many have more than one. The campaign remains true to the brand ethos, as it focuses on how dreams are important and how JetPrivilege is a catalyst towards realizing them.
With the aim of demonstrating the programme’s relevance to audiences’ lives beyond flying, JetPrivilege through this campaign attempts to create a shift in perception and enlighten potential members about how they can interact across various programme partners and accelerate their JPMiles earning. This in turn will motivate existing members to engage with the programme in multiple categories, across activities with a brand that understands and deeply cares about their passions.
‘Your passion can take you places’, is centered on overcoming barriers and debunking misconceptions about people being limited by their professions to pursue their aspirations. JetPrivilege through their campaign encourages individuals to cultivate and pursue their passions, while acknowledging and taking the onus of enhancing their role beyond just a transactional business - consumer relationship. Whatever your passion maybe; photography; dancing, baking or even work, irrespective of that, JetPrivilege with a programme partner strength of 150+ across multiple categories, has an offering for everyone, which will reward you for engaging with your passion.
JetPrivilege’s presence across multiple categories from travel, financial services, hospitality, dining, retail, fuel and many more offers avenues to members to earn and redeem their JPMiles for a reward of their choice are a testimony to this effort.
Commenting on the campaign, Manish Dureja, Managing Director, JetPrivilege, said, “Our new brand campaign “Your Passion can take you Places” resonates with the sentiments of our target audience as it acknowledges every individual’s unique dreams. As a brand, we want to encourage, fulfil aspirations of our consumers by creating memorable and rewarding experiences.”
The various facets of the campaign, ‘Your passion can take you places’ will be brought alive through Digital and Mobile first approach, making it extremely relevant and personal at an individual level.