JIO Creative Labs creates RIL’s film inspired by #CoronaHaaregaIndiaJeetega
JeetaRaheMera India" is a tribute to the resilient spirit of India in the fight against Corona. It is an ode to the Frontline Warriors and salutes their extraordinary efforts.
The film covers an array of activities such as scientific research, testing, hospitals, domestic manufacturing of PPRs, Anna Seva to caregivers and the needy and keeping data & food supply chains going for crores of fellow Indians.
The team at JIO Creative Labs conceptualised, executed and shot the film where 95% of the footage was shot afresh and with all relevant approvals from authorities. Throughout the film, the crew wore PPE’s and rigorously practiced all social distancing norms.
The team got on board “Muskurayega India” talent Vishal Mishra who went on to compose and sing this uplifting anthem.
Aditya Bhat, Head, JIO Creative Labs said “It is humbling to create a message of positivity and contributing a drops worth in the ocean of goodwill that these heroes spread everyday. It was a challenging brief to encapsulate a wide array of activities Reliance is contributing in ranging multiple industries and a lot of technical information was to be conveyed as well. We chose the route of a song and cracked the core idea of “Maa” as a tribute to motherland that would stitch it all while maintaining the emotion that the occasion deserved. A massive salute to all those who are going beyond the call of duty everyday and being a pillar to the country by risking their lives. Hope this film inspires you and gives you an inkling of the resilience of our great nation.”